The Cluetrain Manifesto – The end of business as usual
It seems like everything on the internet is a fad, even in just a few weeks or months we would consider a great practice or theory “old news” because there is something newer that is more updated to the current social media technologies. However, there is one book (or thesis I should say) that has remained true and current for almost a decade, this is the Cluetrain Manifesto, which was written in 1999 by four authors Doc Searls, David Weinberger, Christopher Locke, and Rick Levine. The Cluetrain Manifesto was written well before its time; it is a precursor to social media of today. The Cluetrain Manifesto’s message is simple yet extremely powerful: Markets are Conversations and the Internet facilitates and empowers that communication.
Here is a great Powerpoint presentation about the highlights of the books, so if you don’t have time to read this great book, I hope you have the opportunity of browsing through the entire presentation, or you can buy the book in Amazon.com.
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In 2008 everyone is talking about social media, social networks and corporate blogging is considered essential. Business are engaging and talking to consumers in ways that were unimaginable before.
An even though there are a lot of businesses that are still skeptical about adopting some of these new social media technologies, the Cluetrain Manifesto’s point is so important. Customers talk and the audience listens.
Are you participating in the conversation ? Is your company or your brand listening to the customers and paying attention to the conversation ?
If not, do it now, because the Cluetrain Manifesto has been saying this since 1999.
