LastMinute.com the UK based Online Travel Agency that competes with Expedia and Travelocity has succesfully diversified to start selling other product lines besides Travel products (Air, Hotel, Car Rentals, etc) and is now offering spas, restaurants, gift ideas and theatre tickets.
They started a local advertising campaign in the UK that says: “When was the last time you went to the theatre ?”, and created a very creative guerilla type of marketing for creating awareness about Lastminute.com 50% off theatre tickets.
I have always believed that guerrilla marketing should be both smart and surprising, and in my personal view, they have scored pretty high with this unexpected musical performance at the London Stansted Airport.
This was a great idea to catch the attention of bored passengers in the waiting room and a good idea to generate buzz around the new generation of Youtube users.
